Whenever you come across an article that describes making money from a blog, the first program that is mentioned is Google Adsense. While I’m not a big fan of Adsense since I’ve come a long way in the last two years and have discovered many more better earning programs/methods, Adsense is still the best program for earning cash from a blog for beginners.
That being said, it is still not as easy to generate a decent income from Adsense month after month, since there are a lot of factors involved that determine the potential of making money through Adsense such as daily traffic, niche, number of advertisers, keywords of particular posts, click-through rate etc. However assuming that the other factors are not the issue for you and you have a blog in a decent paying niche, the problem most bloggers face is that of low click-through rate or CTR as it is commonly called. Even I used to experience low CTR’s in the initial stages of blogging, but after much tweaking, I finally found the right combination. So let me share some tips with you that will help you increase your Adsense CTR to a great extent:
1. Choose the Right Ad Size
Though there are a number of options to choose from when it comes to ad types in Adsense, nearly all newbie bloggers tend to go with the clichéd advice of using a rectangle under the post. Guys, this used to work a while back and although it gives decent CTR’s, some other ad types can give even better click-throughs.
To give you an example, a while back I decided to change the size of the ad that I was using under the title of my posts from a 300X250 rectangle to a 468*60 banner type ad just to see how it affects the CTR. To my surpise, the CTR only improved and that too by almost 30-40%, which is a great increase to say the least.
2. Choose the Right Ad Type
Adsense offers you two options for ad types – image and text ads. The default ads that are made through Adsense have the option of both text & image enabled, which means either ad type gets displayed whenever a user visits your site.
However this doesn’t mean that you have to keep it that way forever. In certain niches, people tend to click on the text ads more often than image ads and on some other niches, the opposite happens. So you should ideally change your ad type to only ‘Text’ for a few days and note the difference and then for the next few days, only enable the image ads. Doing this will help you determine what type of ads are working best for your blog.
3. Experiment with Colors
The default Adsense ads come in blue colour, and most bloggers never change that, thinking that blue links tend to perform the best. Well, to be honest they used to perform quite well in the past, but now since most visitors are familiar with Adsense ads and sponsored ads in general, it doesn’t make sense to keep using the defaults ads if you are experiencing a low CTR.
Ideally, you should experiment with different colors but you shouldn’t keep changing them too often. Just stick with one color for say, 15 days or so, and that should give you a good enough idea about its effectiveness. Personally for me, as soon as I changed the color of ads to red, my CTR has literally doubled and has stayed that way since then.
4. Add a Link Unit or Two
Link units are quite underestimated when it comes to making money from Adsense since there are a number of articles on the net that have literally qualified them as totally ineffective. But it doesn’t mean that they won’t work for your blog, so it makes sense to try them out since you might be missing on some extra money.
I was also using only text ads for the first year after starting out, but decided to try link units some day as well. I added them right below the navigation bar on my blog and not ony did they lead to an extra 1% or so CTR, the cost per click was almost the same as that of normal text ads!
5. Utilize Maximum Ad Units
If you don’t know yet, Adsense allows you to use three ‘text/image’ ads on your blog and a couple of link units as well. Though some so-called expert bloggers generally disagree on this one, as they argue it leads to a poor reader experience and low CPC’s, I haven’t experienced any of that on my blog.
I’m not asking you to paste all 5 ads units on your blog, but you should at least have two ad units and one link unit so as this leads to good CTR, better earnings and the reader experience won’t suffer as well.
If you would like to share any other tips that would be helpful for our readers, feel free to share them with us.