How to Choose a Shopping Cart System For Your eCommerce Website

When it comes to eCommerce websites, one of the most important elements of any successful design is the addition of a well-designed shopping cart. Online shopping carts operate much like a physical shopping cart in the store in that it is the mechanism by which you get your purchases to the register in order to pay for them. They provide a well-organized glimpse at the purchases that you are making as well as offer you the ability to review sales tax and shipping options prior to making your payment. 

As an eCommerce website owner, you know the importance that having a good shopping cart is to the success of your website. So, how do you go about choosing the right one for your website and your customers? There are a couple of options out there to choose from. Here are a few things that you need to know before choosing an online shopping cart for your website. 

Turnkey Shopping Cart Systems: A turnkey shopping cart is one that is not only already designed but can also be seamlessly added to your website thanks to the addition of code that connects to various website frameworks. You don’t have to have to have any prior knowledge of coding languages to use a turnkey shopping cart, which makes it perfect for those who are just getting started. You simply choose a template and then the code is delivered to you to add via your website editor application. They usually have baseline functionality and security options to ensure that they are usable. However, you have very few options in terms of customization in a turnkey shopping cart solution. 

Customized Shopping Carts: These shopping carts are custom created for your specific needs. These are the most configurable because they are constructed from the ground up, without using a template. Unless you have in-depth coding knowledge and understand how to design a cart and then integrate it into your website design, having a professional web designer tackle this task is usually recommended. It is important to ensure that your customized cart includes an easy to use interface that is simple and uncluttered. It also needs to be secure in order to boost customer confidence. 

Your shopping cart is the most important element to your ecommerce web design. If your shopping cart is clunky, cluttered or otherwise difficult to use, customers will leave their purchases in their carts and move on to another website. Take the time to understand your customers’ needs and then choose a shopping cart that will meet those needs.

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